37 email marketing-related terms you need to know

When discussing email marketing, a lot of terminology is used and occasionally, users are unsure of their actual meanings. If this is you, you don’t have to worry. Our glossary of email marketing v...

Best practices for call to action buttons

Focusing on interactive components that encourage subscribers to take action, such as call-to-action (CTA) buttons, will help your business generate more leads and clients. In this article, we'll g...

Email marketing tips for lawyers

Many people go years without needing legal services and businesses that promote services like "online will creation" create additional competition for lawyers. Because of this, lawyers must put in ...

How to use storytelling in your email marketing campaigns

Marketers are constantly searching for different approaches to captivate, retain and convert the interest of their customers. In this article, we will look at how you can use storytelling in your e...

Email marketing vs. newsletter advertising

Are you confused about the difference between email marketing and email newsletters? You’re not alone! It's a common misconception that sending out email newsletters and using email marketing to ad...

4 common email campaigns for small businesses

Choosing where to invest your marketing budget is a major decision to make for small businesses. You need to make sure that the digital marketing strategies you are using are both affordable and su...

How to determine the best time to send your audience an email newsletter

Every email list consists of a group of people with distinctive routines and everyday habits. Depending on the target market, these can differ greatly. The most effective time to send marketing ema...

5 free tools to improve your email subject lines

There is no denying the effectiveness of email marketing as a marketing channel to help you connect with your audience on a personal level. If your business has a website, email marketing is for you.

Email marketing and non-profit companies

Traditionally non-profit companies or charities favour more traditional forms of marketing like fundraisers or other face-to-face events.