Thinking | Email Marketing Blog

How to create an email marketing strategy

It’s said “if you fail to plan you plan to fail” and when it comes to email marketing this is true too. Creating an email marketing strategy is not complicated at all. We’ll guide you through the process to set up a simple email marketing strategy for your business.

Audiences | Segmentation

Personalisation techniques: Beyond a name

What does personalisation actually mean, is it enough to just add a subscriber's first name?

Content Marketing | Email Design

How to write your welcome email

Staring at a blank page when trying to write your welcome email can be daunting. Don’t get despondent though, in this article we’ll offer you some handy tips to help you write the perfect welcome email to your subscribers.

Content Marketing | Mail Blaze

Email marketing vs social media marketing

We often get asked whether it’s better to focus on email marketing or social media marketing. The answer however isn’t that straightforward. Let’s look at the facts to help you understand different parts to answering this question.

Email Marketing

Email Marketing for Beginners

So you’ve taken the plunge and decided email marketing is the right channel for you (good choice). We’re excited to help you uncover the power of email marketing for your business. If you’re unclear where to start, this article will help you take the next steps in terms of starting out with email...

Email Design

UX and Email Design: What you need to know

You may have heard the term UX being flung around when designing your website or app. However, User Experience Design is just as important when it comes to your email marketing campaigns.

General | Email Marketing

Why your email campaigns aren't working

We’re in the business of helping our clients succeed when it comes to email marketing. We do this through our exceptional platform and guided support. What happens when your email marketing campaigns don’t seem to be helping you increase your bottom line?

Email Lists | Subscription

Why we don't buy email lists

You’re fired up to start sending exceptional email marketing campaigns, but you’ve got a really small email subscriber list. No problem, you’ll just buy one right? Wrong. This article will uncover why we don't allow bought lists on our platform.

Content Marketing | Email Design

What’s so great about email templates?

Take a look at why email templates are a must when you're running your email marketing campaigns. We look at the benefits of email marketing to you.

This is Our Thinking

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How to create an email marketing strategy