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How to measure your email campaigns effectively?

How to measure your email campaigns effectively?

Sending out email campaigns are a great way to engage with your audience, but do you know how to effectively measure whether or not they are producing the return on investment (ROI) you are looking for?

Email Marketing | Mail Blaze
Why should you add a Google Captcha form to your subscription form?

Why should you add a Google Captcha form to your subscription form?

Not sure why you see people asking you to affirm you're not a robot on forms? We will tell you all about Google Captcha, why it's important, how it works and how you can add it to your forms.

Mail Blaze | Subscription
How to streamline your subscription workflow in Mail Blaze

How to streamline your subscription workflow in Mail Blaze

Ready to take charge and customise your subscription flow? This is your guide to find out how to customise your subscription process flow from start to finish using Mail Blaze

Content Marketing | Copywriting
Should you be using emojis in your emails?

Should you be using emojis in your emails?

Emojis. They are everywhere, in your text messages, and all over your social media channels, but should they be used in your email marketing?

Best Practice | Email Design
Email Design Best Practice: Start sending exceptional mails

Email Design Best Practice: Start sending exceptional mails

Designing an exceptional email can be daunting. You may be thinking to yourself: “I’m not a designer, I’m a business owner and I’m not sure where to start.” Don’t worry - we’ve got you covered.

Email Marketing
Are you nurturing lasting relationships with your clients?

Are you nurturing lasting relationships with your clients?

Lasting relationships need to be carefully nurtured over time, allowing the development of trust and abiding affection. This is as true for marketing as it is for romance.

Email Marketing
When might it be more effective not to email someone?

When might it be more effective not to email someone?

You should hopefully be familiar with the concept of list segmentation and the reasoning behind it. Sending tailored campaigns to specific subsets of your subscribers will allow you to create more persuasive emails.

Segmentation
Reactivating lapsed subscribers

Reactivating lapsed subscribers

If you are having trouble with large numbers of unengaged recipients, sending win back campaigns is a good way of getting them interested in your brand again.

Email Marketing
Avoiding the Spam Folder: 6 Do's and Don'ts

Avoiding the Spam Folder: 6 Do's and Don'ts

The best way to avoid being marked as spam is to send emails to people if and only if they have verifiably demonstrated that they wish to receive your emails.

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